Privacy Policy

1. Who We Are

This website is operated by Michal Nováček, trading as Measure Apps (measure-apps.com). If you have any questions about this policy, contact us at michal@measure-apps.com.

2. What Data We Collect

We collect only the data necessary to provide our services:

• Purchase data — name, email address, and billing information when you buy a course. Payment processing is handled by Stripe and we do not store your card details.
• Usage data — pages visited, time spent on site, and general interaction data collected via Google Analytics (anonymized).
• Communication data — email address and message content when you contact us directly.

3. How We Use Your Data

• To deliver course content you have purchased and send order confirmations.
• To respond to your inquiries and provide customer support.
• To improve the website and understand how visitors use it.
• To comply with legal obligations.

We do not sell, rent, or share your personal data with third parties for marketing purposes.

4. Third-Party Services

We use the following third-party services that may process your data:

• Stripe — payment processing. See Stripe's Privacy Policy.
• Google Analytics & Google Tag Manager — website analytics. Data is anonymized and processed in accordance with Google's data processing terms.

5. Cookies

We use cookies to remember your preferences and analyze site usage via Google Analytics. By using this site, you consent to our use of cookies. You can disable cookies at any time in your browser settings, though this may affect the functionality of the site.

6. Data Retention

We retain your purchase data for as long as required by applicable law (typically 10 years for accounting purposes under Czech law). Analytics data is retained for 14 months. You may request deletion of your personal data at any time by contacting us.

7. Your Rights

Under GDPR, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data ("right to be forgotten").
• Object to or restrict processing of your data.
• Lodge a complaint with the Czech data protection authority (ÚOOÚ) at uoou.cz.

To exercise any of these rights, contact us at michal@measure-apps.com.

8. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated date. Continued use of the site after changes constitutes acceptance of the updated policy.