Measure Mobile Appsfrom A to Z
You know GA4 and GTM, but mobile apps play by different rules. Master App Store & Google Play attribution, Firebase SDK, deep links, MMP setup, and iOS SKAN without the trial-and-error.
- Live companion app
- Ready-to-use assets
- No fluff. Course is based only on hands-on stuff.
“Anyone coming from web analytics soon realizes that on apps almost nothing works the way you'd expect. So I looked for a serious learning path and found the Marketing Analytics for Mobile Apps masterclass, which I bought right away without a second thought. If you're in the same situation, I warmly recommend it.”
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“Michal takes a very complicated topic and breaks it down in such a clean and coherent manner that it suddenly 'comes together'. Architecturally, it was eye-opening. The value is well above the price.”
“I already knew a lot of things, but the course gave me a much better understanding. Especially regarding SKAN network and MMP link handling with UTMs – there was a lot of critical information that was completely new and directly applicable to our setup.”
“Anyone coming from web analytics soon realizes that on apps almost nothing works the way you'd expect. So I looked for a serious learning path and found the Marketing Analytics for Mobile Apps masterclass, which I bought right away without a second thought. If you're in the same situation, I warmly recommend it.”
“Webview tracking is one of those things everyone thinks they understand. Until they actually have to implement it. This course is basically the 'ohhh, that's how it works' moment I wish I had earlier.”
“If you work with mobile apps and struggle with broken GA4 sessions or data black holes when users hit a webview, I highly recommend this course. It’s a real time-saver compared to teams spending days trying to figure out how to bridge that gap, and it gets straight to the point in about an hour. The best part is how it solves the “invisible user” problem where sessions get split in two. Once you apply the steps, your webview events flow properly into GA4, keeping your funnels and tracking consistent.”
“This course is incredibly valuable. Even with prior experience in app analytics, the way Michal visualizes the webview data flow makes complex concepts highly digestible. The included test app provides an excellent hands-on sandbox to experience the webview measurement setup firsthand. You will walk away with practical insights you can immediately apply to your day-to-day work.”
“The course was a great start to get familiar with measuring webviews! I could follow along well due to content being broken down into smaller pieces and clear visualizations. Michal is also very open to help with any questions you have about the topic.”
Built for Professionals
Web & Data Analysts
Level up your mobile analytics skills
BI Team Leads
Guide your team with proven practices
Marketing Agencies
Deliver better results for clients
Small Teams
Implement tracking without an agency
Worth your time
Hands-on Experience
I've already made all the mistakes for you. Now you get a comprehensive shortcut to success, saving you countless hours and frustration.
Community Support
Mobile data analysis can be a lonely road full of dead ends. Ask questions in a safe space and share knowledge with like-minded professionals.
All Skill Levels
Whether you are a beginner or a senior analyst, you will benefit from this course. Practical knowledge that scales with you.