Webview
Measurement

Maintain session continuity when your mobile app integrates a HTML page. Most teams spend 2 – 5 days just figuring out how to do it. This online course gives you a shortcut.

The Problem

Your mobile app has a webview.
And your analytics just… stop.

The user is still there. Still clicking. Still browsing. But Google Analytics 4 has no idea — the session broke the moment they entered the webview. Just silence in your data from mobile app.

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Mobile App
Session activeGoogle Analytics 4 is tracking this session

User browsing product page…

Users go invisible

Mobile App Analytics stop the moment a user enters a webview. No event, no session — they just disappear.

Split sessions

Google Analytics 4 sees the mobile app and the webview as two different sessions. Your funnel data is broken.

App releases block progress

Every fix requires a developer and a new app store release. Weeks of waiting for a fix.

Nobody owns it

It falls between analytics and developers. Nobody knows whose job it is.

After the course

The session doesn't break.
Not anymore.

Once your developers follow the implementation guide from this course, your webview stops being a black hole. Every event tracked, every session connected. See it for yourself — this is real data from a real implementation.

Events from the webview appear inside your GA4 app stream

No more silent gaps in your data.

Session is not split — one user, one session

Your funnel stays intact end-to-end.

You update tracking via website GTM, no mobile app developer needed

Ship changes without waiting for an app release.

Where you'll typically find a webview

🛒

Checkout

A cart or payment page loaded inside a shopping or e-commerce app

✈️

Booking flow

Flight, hotel, or rental booking form embedded in a travel app

🏦

Banking & fintech

Loan calculators, product pages, or promo offers in a banking app

📄

Content & support

Articles, FAQ, or help pages shown inside a native app shell

Curriculum

3 Modules

Early Bird PriceGet Access for 60€
01

Introduction

  • Intro
  • What is Webview?
  • Quiz
02

Implementation Guide

  • Plan
  • Website
  • Mobile App
  • Testing Walkthrough
  • Test Your Own Webview Implementation
03

Extras & Materials

  • Specification for Mobile App Developers
  • Google Tag Manager Tag Template
  • Wrap-up & Feedback

Free Preview Lesson

What is Webview?

What's included

A real mobile app to test in

Included in the course. No setup, no development. You can download it to your Android or iPhone and play it with it.

What you take away

A GTM template, a developer specification, and access to a live testing app.

Time to complete

1 hour. Straight to the point, no fluff.

Early Bird Price

Get access for 60€

The course is available now. Price will increase once fully released — buying now locks in the lowest rate.

Get Access

✓ 30-day money back  ·  ✓ Lifetime access  ·  ✓ Certificate included

"We worked with Michal at Czech Television on measuring the election widget inside the ČT24 mobile app — a classic case of a web page embedded in a native app. Without his help we would have easily spent several days figuring out how to pass dataLayer events from the web into the app interface in a way that keeps the session connected. Michal delivered a proven approach, a GTM custom template and a technical specification for our developers — the implementation was done right the first time and ever since we've been managing the whole measurement through GTM, without needing new app releases."

Václav Ráš
Václav Ráš

Data Analyst · Czech Television · ceskatelevize.cz

"Michal was very knowledgeable on Mobile App Attribution and especially answering questions about specific Appsflyer problematics. His experience on SKAN and ability to explain aspects of it was especially valuable to me."

Romain Woillet
Romain Woillet

Web & Mobile App Analytics Consultant · Freelance

"I really appreciate Michal's initial Adjust setup and his ongoing oversight to make sure our changes don't break anything. I like that we can configure things ourselves, but always have him as a human checkpoint to verify everything is correct. What I value even more is that he took ownership of direct client communication on technical topics that go beyond marketing. He's not afraid to jump on a call, yet has the expertise to be understood by developers on the other side. Impressive."

Olga Zaor-Lhotková
Olga Zaor-Lhotková

PPC Specialist · Performio · performio.cz

Who Is This For

Is this course
right for you?

This is for you if…

You do web analytics and your company has a mobile app.

Your data breaks the moment users enter a webview.

You want to expand into mobile app analytics.

You want to be the person on the team who can solve this.

Not for you if…

You don't work with mobile apps at all.

You're only doing web analytics and want to stay there.

You're looking for a Google Analytics 4 beginner course.

Michal Nováček

Michal Nováček

Mobile App Analytics Consultant

Your Instructor

Who's Behind
the Courses

Mobile app analytics consultant helping banks, e-commerce apps, and startups make sense of their data and optimize mobile marketing campaigns.

Early Bird Price

Stop wasting days.

One setup. Everything managed through website Google Tag Manager. No ongoing dev work required.

60/ one-time
Get Instant Access

✓ 30-day money back  ·  ✓ Lifetime access  ·  ✓ Certificate included

FAQ

Frequently asked questions

Go Further

Want the full picture?

All 6 courses in one bundle. Covers attribution, product analytics, consent, A/B testing, server-side tracking, and webview measurement.

1,200€Save 300€Early Bird
Get Early Bird Bundle
All 6 Courses →
Marketing Analytics for Mobile AppsRelease Q2/Q3
Product Analytics in Mobile Apps
Consent Management
Webview MeasurementYou're here
A/B Testing in Mobile Apps
Server-Side Tracking