Mobile Analytics — From A to Z

This module focuses on measuring the effectiveness of your mobile marketing efforts from the first click to the final conversion.

Move beyond installs and clicks to understand how users actually engage with your app. This module provides a complete foundation for mobile product analytics.

This module provides a practical guide to navigating the complex world of user consent and privacy in mobile apps.

Webviews are a common blind spot in mobile app analytics. Most teams spend 2 to 5 days of developer and analyst time just figuring out the right setup. This module gives you a shortcut so you know exactly what to do from day one. Once it is integrated to your mobile app, you won't need a developer for every change, you can manage your tracking on your own via Google Tag Manager.

Learn how to use data-driven experiments to improve your app's user experience and performance using the Firebase SDK.

Take your data collection to the next level with server-side tracking for greater control, accuracy, and flexibility.